Public Training Marketing campaign on Entry to Reproductive Well being Care

In November, HHS launched a public training effort to speak the provision of free and low-cost reproductive well being providers, in addition to present info relating to privateness and the appropriate to entry these providers.  We’re emphasizing two vital messages:  1) ladies ought to make their very own selections about their well being care and a couple of) reproductive well being care is accessible.

The marketing campaign was developed in response to President Biden’s Executive Order 14076, Defending Entry to Reproductive Healthcare Companies, which tasked HHS with sharing info with the general public about the way to acquire free or lowered price reproductive well being care providers by HHS-funded clinics.  This Govt Order was issued after the June 2022 Dobbs v. Jackson Ladies’s Well being Group Supreme Court docket choice on abortion.

We’re directing ladies to the federal web site, which accommodates info on contraception, treatment, abortion providers, and different preventive well being providers, in addition to vital info about privateness, rights related to reproductive well being care, and the way folks with and with out medical insurance can acquire reproductive well being care.

The marketing campaign features a 15-second video and a number of other static advertisements designed to achieve low-income ladies of childbearing age from 18 to 45 years outdated.  We’ll attain these ladies by way of digital media platforms – together with Google Adverts, Fb, and Twitter – in media markets in Arizona, Missouri, Pennsylvania, West Virginia, and Wisconsin.

Along with launching the general public training marketing campaign and offering providers by Title X clinics,  HHS can be dedicated to making sure the well being of all adolescents, offering prevention training and interesting youth by our Teen Pregnancy Prevention Program, and making certain entry to youth-friendly sexual and reproductive well being providers by our Title X Program.

Lastly, you will discover extra resourcesto assist you to fight misinformation and disinformation about reproductive well being care from these two OPA-funded web sites: the Reproductive Health National Training Center and the National Clinical Training Center for Family Planning

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